Tamil Murasu 90th Anniversary Campaign

I designed the visual identity for Tamil Murasu’s 90th Anniversary, celebrating its legacy as Singapore’s premier Tamil daily. The creative direction features a vibrant "90" logo filled with cultural motifs, like the old printing machine and milestone images, to symbolize the brand’s evolution from print to digital.

By blending archival newspaper clippings with a modern timeline and lifestyle photography, I created a bold style that honors the paper’s 1935 roots while appealing to a new generation of readers.